Research
Your next decision may depend on a behaviour, an unmet need or a market opportunity that the numbers alone cannot explain.
We combine qualitative and quantitative research to understand people in context and help organisations act on what they learn. Our consultants bring combined experience across African markets in market, social, consumer and youth research.
We help clients explore customer needs, test ideas, assess market opportunities and understand how programmes connect with the people they serve.
Solutions
Consumer, customer experience, brand, innovation, market and shopper intelligence: an analytical understanding of how people connect with brands, markets and communications.
Measure who your audience is, where and how they consume media, and how campaigns perform across TV, radio, out-of-home, digital and print.
Human-centred innovation: start with people, frame the right problem, generate options with stakeholders and test as you learn.
Experienced researchers embedded with your team to collect, clean, analyse and visualise data, build dashboards and turn existing data into insight.
Social research that understands people in their natural setting: the influences, needs and aspirations behind behaviour, and co-created responses to them.
Feasibility, baseline, formative, outcome and impact studies, and pre-, mid- and post-intervention evaluation for programmes and projects.
Outcomes
An engagement may produce a clear account of customer needs, market opportunities, tested concepts, feasibility findings or prioritised recommendations.
We can bring stakeholders together to interpret the findings and agree what happens next.
A short call is the quickest way to scope what you need to understand.